The brand is essentially your personality. It provides your company with a recognizable name, symbol, design, and feel that helps you to stand out from the competition and make you identifiable to your audience.
The first thing your customers will see about you is your branding, which will assist them to establish an opinion about what you’re all about. For example, it provides a visual clue about the products or services you offer, your intended audience, and your values.
1. Branding Supports Your Marketing Efforts
Standardizing your branding across both online and offline marketing methods will help consumers to make that final purchase.
Did you know a mere 2% of people actually convert to becoming a sale the first time they land on your webpage? Including your branding in your remarketing and retargeting campaigns will get your brand’s message across enough to make the consumers come back and finish their purchase. They will keep seeing your branding, and remembering your product and/or service. They are also more likely to be able to remember your brand name after seeing it multiple times and be able to search your website at a later date.
2. Branding instils trust.
Great branding takes guts, strategy, intelligence—and sometimes—risk. To tell your customers what makes you “you,” confidence is essential.
Think of it this way: some of the most successful brands in the world got to where they are because of a sense of confidence, not because they were offering a particularly unique product or experience.
3. Branding enhances recognition.
One of the major components of a brand is a logo because, as the “face” of a business, it’s what people instantly recognize. Think of a brand as a person, each individual has their own personality, way of dressing, communicating, their own values, friends, characteristics, and story to tell. It is this that makes up who we are and it is also these characteristics that make a brand.
4. Branding generates new customers
Branding can also help a business get word-of-mouth referrals. After all, would a client be able to tell a friend about Discover, Learn & Grow if they couldn’t remember the brand of the learning center? The most profitable companies, small and large, have a single thing in common. They have established themselves as a leader in their particular industry by building a strong brand, starting with a strong logo.
Another way it generates new customers is by exposure through branded products. Vans, an American manufacturer of skateboarding shoes and related apparel, will include its logo on all of its products. When you see someone wearing their products and you like how they look, you may later go and purchase them. If their logo or branding wasn’t included in their products, you wouldn’t know who to search for to find that product.
5. Branding leads to growth.
When you’re good, you’re good. That’s why well-established brands create sizable revenue. Strong brands have more engaged employees who can help their company grow profits 3x faster than competitors. In B2B, the top 10 brands with the best customer connections had a 31% greater revenue growth over three years compared to the 10 lowest brands.
Branding is more than a design on a product, a logo, or a strapline. It is about all of these things and more, customer experience, brand promises, company philosophy, and culture. It is all of the characteristics of what makes you, you. Going back to the human example, every individual is different, unique, and has something different to offer. It is this difference that sets us apart, how this is portrayed and marketed is what makes companies leaders in their industry.